HearSay Communications is able to provide your organization positive public exposure at a fraction of the cost of a conventional advertising campaign. One of the most efficient and cost-effective ways to reach your target market is through earned media.
Earned media refers to publicity gained through promotional efforts other than paid-for advertising, and unlike paid advertising, earned media offers priceless credibility because it’s delivered by a reliable third-party: the media.
HearSay Communications is able to pitch your product or service to a member of the media that serves your target market. This positive news coverage portrays your product or service as well as your company and its people in a positive light, boosting your revenue over time. Additionally, earned media enhances your company’s reputation, expands its brand awareness, leads to new customers and improves your bottom line.
HearSay Communications will work with you on obtaining earned media through:
Obtaining earned media also gives your business or organization double the exposure. First, the story is presented to the general public and then it can then be shared on the web. You can add it to Facebook, tweet it out to your followers, post it on your blog or add it to the press section of your website. So, your business is first being featured to those in your community and then to your online fans and followers.
Improve your public image and increase your bottom line through earned media.