Strategic PR Plans

Effective public relations requires planning and a strategic approach to ensure maximum effectiveness.

A strategic public relations plan outlines:

  • Objectives
  • Target markets
  • Action strategies
  • Budget
  • Plan evaluation

Tools & tactics that may be incorporated in a plan include:

  • Pitching the news media
  • Writing & sending press releases
  • Submitting Letters to the Editor
  • Speaking to groups
  • Joining non-profit Boards
  • Creating & updating social media
  • Producing e-newsletters
  • Crisis planning

HearSay Communications will develop a 6 or 12 month customized strategic public relations plan that will outline the steps you need to take to boost the public image of your business or organization. Additionally, we can implement the plan if you do not have an in-house PR professional.

Use your promotional dollars wisely. Let Maria Aselage write and execute a strategic public relations plan that will heighten the image of your company and increase its bottom line.